This is my chosen concept and final design for the Falmouth graphic design promotion brief.

It is an A0 sized poster which unfolds to reveal the huge butterfly. The process of making the poster became a big fun collaborative project, each word was woodblock printed and the process was filmed and then put onto youtube.

The concept was based on the idea that the graphic design course and the experience as a student at Falmouth can not be summarised in just one word it is everything about it which makes you evolve (into a butterfly). It is primarily about the journey from the experiences the course gives you.